A sustainable fashion brand meets the needs of its customers while respecting the environment and protecting future generations. A sustainable fashion brand has many environmental and economic benefits.

Greenwashing is a marketing technique, aiming to appear as an ecological and responsible organisation. By means of abusive communication, even misleading, organisations use ecological arguments in an inappropriate way.

We are lucky in Portugal. We have the sun, the wind and the water. It gives direct access to green energy. The textile industry is booming in recent years in Portugal, confronting new challenges, such as the use of renewable energy.

The way we dress then has an impact on perception that others have of us. The choice of our clothes is the first message we send to others.

Recently, we have noticed a shift in our client portfolio as many Australian brands were interested in producing in Portugal. Why ? China is Australia's largest trading partner. As the Asian leader in clothing manufacturing, China was the number one provider for Australia and New Zealand for clothing manufacturing.

The annual production of textiles is growing year after year. Using recycled fabrics allows us to fight against the ecological damage caused by the textile industry. Ethical and eco-responsible clothing production becomes possible.

More ethical and eco-friendly fashion is in full swing. A new ethical and animal-friendly alternative allows us to obtain vegetable leather from vegetables. This alternative would eventually contribute to reducing the environmental impact of the textile industry.

Sustainability is one of the major issues of our era. Consciences are evolving, productions and consumers are more and more attentive to their impacts on the environment.

Portugal is recognized worldwide for its traditional know-how. Production techniques in the textile industry are socially and environmentally responsible which gives them a place among countries producing textiles of highest quality.

The European Union hopes that by 2030, textile production will be mostly sustainable and recyclable, and will respect both people and the planet.

In the process of creating clothes, pattern making is a fundamental step in the design process. Pattern is a model from which clothes are designed. This step precedes cutting and assembly to facilitate them.

Have you ever heard about the GOTS certification? Read the blog post to understand what is it and why it is super difficult to get it.

Have you ever heard of Oeko-Tex? It is a registered trademark, representing the product labels and company certifications and other services provided by the International Association for Research and Testing in the Field of Textile and Leather Ecology! Read all to learn about it.

When a war starts, it is without surprise that it has effects on the market and economy. Learn more on how the Russian-Ukrainian War is going to affect the textile industry!

One size doesn’t fit all. Different demographics are born into different social environments which shape their way of viewing and interacting with the world. Here you will learn how to be clear on who you want to target and adapt your marketing strategies for each demographic, read all.

You should know that the fashion industry is creating a huge amount of waste. During the production of clothes, up to 15% of fabrics are wasted even before the item of clothing has been created, upcycling could be the solution, read all to understand.

By measuring the performance of every piece in your collection, you can determine what products are and aren’t working for your brand, and make smarter, more calculated decisions moving forward. Check out six metrics for measuring your products' performance!

Here you will find some tips for having a successful clothing line! These are all things you should consider before planning your collection.

When you have a digital brand, content is your product. And your Lookbook should transmit the quality of your products, otherwise it will be impossible to sell your garments at your target price, online. Read the entire blog post to learn how to do a great lookbook.

While information on a hanging price tag can seem like a minor detail, it’s actually very necessary. It is where buyers, manufacturers and your staff find everything they need to know about your garment, read the entire blog post to understand what the price tags should contain.

Do you know how the design process is? The process of every piece of clothing from idea to the final product. Obviously there are differences depending on the design, but let’s keep it simple and make you understand the overall picture of how we work at Friendly Factories.

From transportation to labor, understand how the COVID-19 crisis is affecting the raw materials prices.

Sooner or later you will have to decide how the sizing of your garments should be. This blog post can help you figure out which one fits better to your brand's style and necessities.

A tech pack is a guide provided by designers to factories. It explains how to turn your idea into a product. It is important to be clear and accurate or you may lose time and money in the production if it’s incorrect. Learn here what your tech packs should contain to be useful and simple.

There are a lot of steps in the production process, so you need to make sure you leave plenty of time and manage the process closely. One of the important steps is creating samples, you definitely want to do it right! Checkout our article to find out:

Checkout this blog post to understand what kind of information your label should contain

Portugal is in the European Union as well as the euro zone and respects all European standards, both in terms of labor legislation and product safety and quality standards. This quality is certified by independent labels. The social climate and the companies are stable here.

Slow fashion is a movement that promotes the manufacture of clothing, with respect for the environment and workers. It is an alternative to fast fashion which aims to limit its clothing purchases to consume less but better.

Fast-fashion is a way of consuming that consists of constantly renewing products, collections and therefore wardrobes. Cheap products are rarely kept and very quickly end up in the trash. However, this mode of consumption is increasingly criticized.